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Award winningCampaign concept
Perfect Portion
Most of us can't judge how much we can eat in one sitting, so we order and buy too much, and the rest is thrown away. Know waste, no waste.
With the UN World Food Programme we proposed a new unit of measurement, the Portion, that rates how filling a food is. A shared reference stops over-ordering and over-buying before the food is wasted.
Crowbar Awards: finalist in Health & Wellness and in Communication.
Made with Nicholas Erolani Soh (copywriter).
