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Award winningCampaign & product concept
Grain Nutriplan
Chemotherapy changes how food tastes, so most meals become unbearable. Grain Nutriplan makes meals cancer patients actually want to eat, with the nutrition they need.
Specific ingredients, preparation methods and the other senses trick the most important taste receptor: the brain. Meal plans, a food enhancer, a food truck and a kopitiam stall bring it to patients.
Crowbar Awards: Bronze in Activation, Bronze in Health & Wellness, plus three finalist places.
Made with Nicholas Erolani Soh (copywriter).
