All work

Award winningCampaign & UI concept

Common Ground

Client
Concept for Facebook & the ACLU
Year
2020
Role
UI design, art direction
Common Ground, Campaign & UI concept

92 million Americans didn't vote in 2016. Common Ground pairs eligible but uninterested voters with people who care but can't vote, so together they agree on a candidate.

A partnership idea between Facebook and the ACLU: the pairs chat on Messenger, compare views and turn an unused vote into one that counts.

Made with Nicholas Erolani Soh (copywriter).

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